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Personalised Number Plates Are Part Of The Pimlico Identity

Personalised Number Plates Are Part Of The Pimlico Identity

When I read the headline from the Mail Online, about the huge sale of personalised number plates last year, and then scrolled down to see my old motor featured, I wasn’t surprised…having purchased over 200 plates over the years!

Personalised number plates are a huge part of the Pimlico identity, but not only for the investment value. 

When I first set up Pimlico Plumbers, I soon realised what branding really meant. To have a recognisable name is one thing, but to put it simply, your brand has to have a strong a positive reputation – and that comes directly from everything you do in business.

The time I started out, plumbers had a bad name, blighted by all the cowboys in the industry – but I wanted to change that!

Now, 38-years later Pimlico Plumbers has become a very well recognised brand, and a major part of our marketing strategy comes from our cherished number plates.

In 1990, the first plate I bought was DRA 1N for £6,000, which was followed by many countless nights wondering if that had been a good investment. The reaction to it from customers was unparamounted and I’ve never looked back.

I’ve invested millions into purchasing industry related number plates for our fleet of spotless vehicles, all supporting the eye-catching blue and white livery, which have made our fleet the most recognisable on the road.

People across London are constantly tweeting me pictures of which plate they have ‘van-spotted’ when they’re out and about, not to mention customers regularly calling in to re-book ‘LAV 2’ or ‘BOG 1’.

Here’s a selection of some our cherished plates, which have you spotted?

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